New format allows for creative advertising sizes and emphasizes PDF Buyer’s Guide
Topsfield, MA - January 27,
2004 – With the influx of e-newsletters flooding the marketplace, it’s essential
to produce pieces that quickly and clearly communicate the key functions and
benefits of your products to your visitors and potential product purchasers.
With that in mind, PDFzone redesigned its
HTML e-newsletter, PDF World Update, to include a more streamlined view showcasing the
Buyer’s Guide, prominently displayed at the top of the e-newsletter, along
with Tips & Techniques, News & Features, Best Practices, PDF Champions,
and Discussions laid out along the left-hand navigational section. The week’s
most pertinent news stories are included, in addition to key products featured
in the Buyer’s Guide section and clearly labeled links to the editor,
advertising features and homepage.
Advertising has taken on a
new role in the newsletter, with ads strategically placed to catch the most
attention.
“Any banner size ad is
available to advertisers because our newsletter is dynamic,” explained Cara
Smith, PDFzone business development and advertising operations
manager.
PDFzone.com is the fastest
growing web resource for software developers, document managers and other
professionals managing PDF workflows - serving more than 500,000 power users
each month and delivering its newsletter to over 75,000 PDF professionals twice
per week.
“We listened to our
subscribers and advertisers and created a newsletter that reflects the most
wanted changes,” said Melissa Reyen, PDFzone editorial director. “The most
sought after links are now incorporated and advertisers enjoy higher visibility
for their products.”
About PDFzone
PDFzone.com
is the online authority for PDF, Adobe Acrobat and related document
technologies. The site is dedicated to energizing the PDF community with
unbiased news reporting, timely interviews, expert resources and vibrant
discussions.
PDFzone.com
facilitates a worldwide exchange of best practice information through its Web
site, related e-mail discussion groups and e-newsletters. Together, these
resources provide members of the PDF community with the solid information they
need to tackle any PDF, Adobe Acrobat or document technology
challenge.
For more
information about PDFzone, visit www.PDFzone.com.
Contact
Information:
Melissa Reyen
Editorial Director
Connexus Media Inc.
978-887-2246
# # #
PDFzone.com, 462 Boston Street, Topsfield, MA
01983
tel: 978-887-2246, fax: 978-887-6117
