AOL Desktop Search shores up America Online's upcoming alternative Web browser, code-named AOL Browser.According to
sources familiar with testing, America Online Inc. is developing its own desktop
search technology that will initially be added to the AOL Browser beta as
early as the end of this week.
AOL's entry into the space pits it
directly against rival Microsoft Corp., which has designs for a desktop search engine of
its own.
AOL Desktop Search is one of many
value-added features shoring up America Online's upcoming alternative Web
browser, currently code-named AOL Browser. AOL Browser is a stand-alone
application based upon Internet Explorer and is independent from AOL's client
software.
Although AOL Browser shares the same
underlying engine as Microsoft's Internet Explorer, many features more commonly
found in AOL's Netscape brand can be found in the release. These additions
include tabbed browsing, a pop-up blocker and toolbar buttons that produce
thumbnails of Web pages when users hover over them.
Click here to read about
the forthcoming AOL Browser.
AOL Browser is also the lynchpin of an
emerging strategy to increase the utility of AOL.com, which has coincidentally
undergone a recent makeover.
AOL Desktop Search is an integrated
feature that will allow users to search for a plethora of files including
documents in Microsoft Word, Excel and PowerPoint, as well as PDF, HTML,
WordPerfect, rich text and plain text files. In addition, users can scour
through Web pages they have previously seen in Internet Explorer, AOL Instant
Messenger (AIM) chat logs, locally stored newsgroups and Web logs, as well as
digital media and pictures.
The software's next iteration—scheduled
to be unveiled sometime in 2005—extends existing newsgroup and blog search
functionality to the Web. Other additions that are in store for members include
searches for e-mail sent or received via AOL Mail and the ability to search AOL
host content and content saved on AOL. For non-members, integration into
Microsoft Outlook and Outlook Express will be offered.
Commenting on AOL's intentions to build
a desktop search utility, Jupiter Research senior analyst Joe Wilcox told
BetaNews, "Desktop search is heating up, particularly as Google and MSN plan to
expand into that area. Microsoft isn't expected to improve Windows search
capabilities for another two years, when Longhorn ships."
"But AOL customers, which increasingly
interact with the vendor's digital content services, need better search before
then. AOL search tied to its existing service and extended to the Windows
desktop would be an enticing utility," Wilcox said.
As Longhorn development continues to
encounter delays, Microsoft has demoed a prototype desktop search technology
that was integrated into the MSN Toolbar add-on for Internet Explorer, while
Microsoft's MSN business unit has publicly unveiled a Web log search engine
dubbed blogbot. The software giant promises to cycle its resources toward
developing search technologies on an "immense scale."
Read more here about the MSN Search beta
test.
Departing from its longstanding
"member's only" business strategy, AOL has opened up to outsiders. Most
recently, the company has offered subscribers open e-mail access to
third party clients, a separate dialer to connect to the Web, and a beta of its
next generation FanFare client. FanFare
delivers on AOL's Open Client Platform initiative known as "Copland," and is an
alternative means of accessing communications and digital content for broadband
users.
AOL's latest contribution to
non-members will be a free public preview of AOL Browser, which will include AOL
Desktop Search, according to the company.