Marketing has grown beyond television, billboards and print. New Web applications are introduced almost daily. Each application allows your customers to interface with you and your business in a less-expensive, more productive manner.

Here are some quick ways to work Web 2.0 into your marketing plan:

Review your Web site
Look to increase ways for your customers to talk with you. Offer live chat options increasing your technical support or support desk offerings. ZaZa Chat and Volusion both offer easy to use interfaces for your customers and your business. Allowing your customers to talk with your representative in both the consideration and purchasing stages can extend the reach of your staff and offer the availability your customer is seeking. If you are ready to expand your service offerings, this is a great option for technical or help desk support, allowing you to offer more with less investment.

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