Web Analytics Get Beefier, With Google, Yahoo Additions

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Web Analytics Get Beefier, With Google, Yahoo Additions
By Clint Boulton
2008-04-21

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Eying advances from Microsoft, Google and Yahoo throw more effort -- and acquisition dollars -- into free analysis tools for Web traffic.

A lot has happened in Web analytics this week.

Less than a week after Yahoo bought Web analytics software maker IndexTools, Yahoo made IndexTools Web Analytics software free to better compete with the free Google Analytics and Microsoft's AdCenter Analytics tools. Also, Google released its Website Optimizer tool and version 6 of Urchin.

Web analytics software is a table stakes product for any company working to help advertisers better target their content to consumers, making tools such as IndexTools, Google Analytics and Microsoft adCenter Analytics (code-named Gatineau) particularly valuable as free services.

Dennis R. Mortensen, director of data insights at Yahoo and formerly the COO of IndexTools, said in a blog post April 15 that partners and clients who accept a new agreement from Yahoo will get IndexTools Web Analytics free. Previously, the company charged up to tens of thousands of dollars per month per client.

Read the rest of this article on eWEEK.com.

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