If you're considering a wireless marketing campaign, take action to avoid potential pitfalls.
When considering a wireless marketing campaign, the
following pointers can help you avoid some pitfalls along the way.
1) Talk to your Web server, software vendor,
e-commerce integrator or hosting company--someone who helps deliver your current
content--and ask for help in developing a road map for wireless marketing and
Web use.
2) Start evaluating formats and platforms, and
decide which ones are viable to deliver your message.
3) Get up-to-date on what leading companies are
doing to enable their platforms to carry your content.
4) Work with a wireless operator to put up a
wireless Web site. Don&singlequot;t expect to make money, but look at it as a head start in
learning what works.
5) Work with a wireless operator to put up a
wireless Web site. Don&singlequot;t expect to make money, but look at it as a head start in
learning what works.
6) When you create your campaign, expect to spend
money on developing the code that will allow it to run on several different
platforms, but pick your platforms carefully.
