For those who can't get a traditional broadband connection, wireless technology has a solution.Web publishers
have always walked a fine line between offering the latest media features on
their sites and making sure their customers have the bandwidth to enjoy it all.
But more and more, for consumers to
really get what the Web has to offer, they must have access to a broadband
connection--usually either DSL or cable. Unfortunately, about half the
households in the United States can't get either.
"For DSL, perhaps they are too far from
the phone company central office, or their wires use old copper, or the line
picks up interference from an old burglar alarm or a nearby digital loop
carrier," says Eric Rasmussen, a consultant at TeleChoice Inc., a telecom market
strategy consulting firm in Denver. "For cable modems, the network doesn't reach
their house, or perhaps their municipality has not upgraded the lines for
high-speed two-way service."
But now there's another alternative to
the bandwidth bind: MMDS (Multichannel Multipoint Distribution Service),
otherwise known as fixed wireless. A subscriber gets a diamond-shaped antenna
that's smaller than a pizza box to mount on his roof, pointed at a transmission
antenna as far as 35 miles away. The antennas connect to the user's computer and
presto, he has broadband Internet access.
Today, Rasmussen figures that four
million Americans have Internet access through cable modems and two million have
DSL access. By the end of 2005, he expects those numbers to jump to 16 million
and 14 million users respectively, while MMDS will have another three million to
five million subscribers.
The two leaders in MMDS today are $17
billion Sprint Corp. and $37 billion WorldCom. In fact, the attempted
Sprint-WorldCom merger in the first half of 2000 was partially an attempt to
pool their MMDS broadcast licenses, says Robert Rosenberg, president of The
Insight Research Corp., a telecom research and marketing firm in Parsippany,
N.J.
Rosenberg estimates that WorldCom has
purchased the MMDS licenses in 160 U.S. markets with 40 million households,
while Sprint has bought licenses in 90 markets with 30 million households.
"MMDS is a way we can deliver service
to the home without having to go through the local phone companies," says Russ
Robinson, Sprint's senior director of communications.
About three decades ago, Robinson
explains, the bandwidth now used by MMDS had been assigned to schools and
non-profit organizations for educational broadcasting. Few had the money to do
anything with it, and the groups ended up leasing the bandwidth to small firms
that were setting up wireless versions of local cable TV systems. When national
satellite TV came along, the small local firms could not compete. But some were
able to demonstrate that the bandwidth could be used for Internet access, and
the FCC agreed to reallocate the bandwidth for that purpose. That got the
attention of Sprint and WorldCom, which bought the bankrupt firms and their
licenses.
With MMDS, everyone in a neighborhood
should be able to use the service without eating into each other's bandwidth
because the carrier can "cellularize," Robinson says. Basically, the carrier can
place more and more antennas on a tower until each antenna only serves a narrow
slice of vertical and horizontal range. When a tower is filled, you can add
another tower. Carriers typically lease space on existing cellular phone towers,
thus minimizing startup costs.
With the Sprint system (called Sprint
Broadband Direct), the users can expect an average throughput of 1,000kbps
downstream and 256kbps upstream, roughly the same as DSL and cable modems.
Prices are also comparable: Residential users pay between $40 and $50 per month.
Weather and trees are rarely a problem, but the signal cannot go through
buildings or hills.
"Line-of-sight" is MMDS's weak point,
Robinson admits. In city centers with clusters of tall buildings, as few as 40%
of potential subscribers might be in view of a tower, while the rate in the
average town runs closer to 65% to 85%, he says.
Second-generation MMDS technology,
which will reduce line-of-sight problems, is expected to be out by the end of
2001. That's why Sprint's not rushing to full deployment until it's available,
Robinson says. In the meantime, Sprint plans to concentrate on implementing MMDS
in Phoenix; Tucson, Ariz.; Detroit (for business users only); Colorado Springs,
Colo.; San Jose, Calif.; San Francisco; Denver; Salt Lake City; Wichita, Kan.;
Oklahoma City; Fresno, Calif.; Chicago; Houston and Melbourne, Fla.
Although the details are sketchy,
WorldCom says it plans to roll out fixed wireless service in 30 U.S. cities by
the end of 2001. Initial trials are under way in Jackson, Miss.; Baton Rouge,
La.; Memphis, Tenn.; Dallas and Boston. However, unlike Sprint, WorldCom is not
focusing on the residential market. It has announced that its initial market
focus will be small-to medium-size businesses, apartment complexes and business
parks.
Lamont Wood is a
freelance writer in the computer and high-tech fields who lives in San
Antonio.