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Major Apps Vendors Partner to Make Flash Searchable
By Darryl K. Taft

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Adobe enlists Google, Yahoo in effort to make Flash animations and applications searchable by more than just file name.

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In a move long in the making, Adobe Systems is teaming up with search engine leaders to make Flash content more searchable.

Eric Wittman, director of client distribution and business development in Adobe's Platform Business Unit, said the company is providing optimized Adobe Flash Player technology to Google and Yahoo to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.

Adobe announced the news July 1, sharing its plans to try to dramatically improve search results of dynamic Web content and RIAs (rich Internet applications).

The move will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player. In addition, RIA developers and rich Web content producers will not need to amend existing and future content to make it searchable, said Justin Everett-Church, senior product manager for Adobe Flash Player. They can be confident that their Flash-based content can now be found by users around the globe, Everett-Church said.

Read the rest of this article on eWEEK.com.

 




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