Ask Jeeves hits on SalesLogix for its CRM needs.
When Ask Jeeves went looking for CRM software, it asked the right
questions and got the right answers.
Faced with growing demand for its products and services, Ask Jeeves’
salesforce was hampered by its lack of a good CRM system. It had no consistent
way to track prospects, opportunities, customers or accounts. Instead, the
saleforce, working out of six different offices, used a variety of inefficient
tracking methods.
“It soon became clear to us that a strong demand for our products and
services existed and that we needed to get ahead of the curve,” said Mike Fenn,
vice president of sales and operations at Jeeves Solutions, the enterprise
software division of Ask Jeeves.
The company settled on SalesLogix for its CRM solution for several
reasons. The SalesLogix CRM package was inexpensive, could be used straight out
of the box and it had a interface similar to Interact Commerce’s ACT!, a contact
management system used by several salespeople already.
“We did not want to spend hundreds of thousands of dollars doing an
implementation that was going to take a long time and provide functionality that
would never get used,” Fenn said. “We bought what we needed and it has performed
well for us.”
SalesLogix was also easy to customize to support Ask Jeeves’ internal
sales model. “SalesLogix is adaptable enough to fit our language and our way of
doing business,” Fenn said.
The key selling point, however, is that SalesLogix enabled all of Ask
Jeeves’ salespeople to efficiently work from a single database for every CRM
function, keeping everyone aware of all sales leads, prospects, customers and
accounts.
The bottom line? Revenue. “I would say SalesLogix has accounted for at
least an incremental million dollars in sales since we’ve used it,” Fenn said.
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