A new licensing strategy introduced by Embarcadero Technologies may help enterprises view the company as a more comprehensive provider of application and database development tools. Called All-Access, the new approach gives customers access to the Embarcadero's portfolio at a reduced cost.Embarcadero Technologies has no shortage of competitors when it comes to
database and application
developer tools. But a new product licensing strategy
may help the company broaden its footprint in the space.
The company is launching what it calls Embarcadero All-Access, an
on-demand licensing model that makes all of its design and development tools
available at a reduced cost. The licensing scheme is the real-world
equivalent to a developer’s toolbox, Michael Swindell, vice president of products
for Embarcadero, told eWEEK.
“We want to provide the easiest and most affordable way for any developer,
architect, tester or DBA to have access to any and all of the tools they need
or may need for any platform,” he said. “More and more, we are finding that
team members in development organizations are working in blended roles and
working with multiplatforms, languages, frameworks and operating systems. Tools
have traditionally been sold either a la carte for a particular task or in
suites and subscriptions for a particular vendor’s captive platform.”
With All-Access, customers can grab the tool they need and begin using
it immediately, he added. Customers need only select one of four All-Access
levels to get on-demand access to the entire Embarcadero tool chest, which
includes up to 18 development and management products. These tools range from
rapid application and Web development to database design and development
tools.
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