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IBM SAAS Play Shows Promise, Could Muddle Brand ID
By Clint Boulton

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IBM's new software as a service play is an offer to host a quite of collaboration and messaging applications its integration and reseller partners can then sell to their own customers. IBM LotusLive opens a new way for IBM to compete with Microsoft and Google in cloud computing, but IBM needs to get the branding straight lest it muddle marketing the way Microsoft has with Windows Live and other platforms.

IBM unveiled LotusLive notes Jan. 19 and with that brand change obliterated the amorphous sounding Bluehouse moniker.

What is LotusLive? LotusLive is the brand name for meeting, messaging and collaboration applications IBM intends to deliver to partners, who will in turn put them in front of their customers as a SAAS (software as a service) platform this year, Sean Poulley, vice president of online collaboration at IBM, told eWEEK at Lotusphere 2009 Jan. 20.

IBM demonstrated the first product, LotusLive Engage, which blends social networking, Web conferencing, chat, file sharing and storage for enterprise collaboration, at the event. Officially, Engage is the product formerly known as Bluehouse. But that was just a taste to whet Lotus lovers' appetites.

Poulley and other IBM officials promised much more from LotusLive later this year, but it was unclear during his presentation what those solutions would be. eWEEK asked Kevin Cavanaugh, vice president of messaging and collaboration for IBM, what LotusLive would include, in an interview later in the day.

Read the rest of this article on eWEEK.com.

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