BT Buys Provider That Offers Voip for CRM

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BT Buys Provider That Offers Voip for CRM
By Clint Boulton
2008-07-29

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Ribbit, the VOIP company that lets software developers for the enterprise and consumers add voice capabilities to CRM apps such as Salesforce.com and social networks such as Facebook, joins BT's fleet of acquisitions.

BT has agreed to buy VOIP company Ribbit for $105 million in cash. Ribbit's platform lets developers add voice and automation features to most Web-based apps or social networks.

The platform is based on the SmartSwitch, a piece of software that enables voice data to move across land-line and mobile phones, while also integrating with Skype, instant messaging apps and Google Talk.

With this fixed/mobile convergence approach in mind, Ribbit provided open access to its SmartSwitch, providing APIs to let programmers integrate voice into their applications.

Read the rest of this article on eWEEK.com.

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