WebCollage, which offers content exchange services for manufacturers and their retail partners, is releasing WebCollage Management Center, a self-service information syndication platform.

Announced May 27, the hosted solution integrates content between manufacturers and retailers on demand.

“WebCollage Management Center is an on-demand solution that works with manufacturers and retailers to optimize how they jointly market goods,” said Jed Alpert, vice president of marketing for WebCollage. “It gives retailers the ability to have the most up-to-date product information, customized to their online look and feel.”

Alpert said Management Center provides a pipeline between manufacturers and retailers’ Web sites, extracting information from the manufacturer’s marketing sites and injecting it directly into retailers’ e-commerce sites.

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