Microsoft continued the app dev rollouts at its TechEd EMEA 2008 Developers conference. It debuted a series of new features for Visual Studio 2010 and .NET Framework 4.0, including support for Windows 7. It also announced a new price promotion for Visual Studio 2008 and release of its Security Development Lifecycle (SDL) offerings.With
Microsoft just coming off of very busy back-to-back Professional
Developers Conference (PDC) and WinHEC events, you might think the
company was done with big developer related announcements for the year.
But Microsoft proved that not to be the case with new announcements
coming out of its TechEd EMEA 2008 Developers conference in Barcelona.
TechEd EMEA 2008 conference, which focuses on the European, Middle
Eastern and African (EMEA) market, opens Nov. 10. And one of the key
announcements from the show is that with the struggling economy,
Microsoft is giving its tools customers a break. With its new price
promotions, Microsoft is giving its customers a chance to buy its
Visual Studio tools at a reduced rate. And the company is making
competitive offers to users of competing tools as well.
Dave Mendlen, Director of Developer Marketing at Microsoft, said "We
see the current economic climate as quire challenging. For us, we're
seeing that cost has become a barrier so we're enabling people the get
our tools at a lower price."
Among the key Visual Studio 2008 Price Promotion details are that
first-time purchasers who are currently using any other development
tool -- including competitor tools or Visual Studio Express -- can get
Visual Studio Standard Edition or Visual Studio Professional Edition at
the upgrade price of $199 instead of $299 for Visual Studio Standard
Edition, and $549 instead of $799 for Professional Edition. This offer
is available to all customers purchasing in non-volume licensing.
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