Hosted by Mogo Media, the conference takes place in the Miami Beach Convention Center. Mogo also simultaneously hosts the Vector Conference and the Pixel Conference—which respectively focus on Illustrator/Flash and Photoshop—as well as the Creative Suite Conference and InDesign Conference. It takes place with Graphics of the Americas, a printing show established in the 1970s.

David Blatner, editorial director of Mogo Media, says that attendees of Mogo's previous two Miami Beach conferences for creatives—which focused on InDesign and other Adobe apps—demanded more Acrobat-related content. That led the company to add the new sessions.

"A large percentage of our attendees create and use PDF files and Adobe Acrobat, and we weren't really able to present enough PDF/Acrobat sessions at our other events," Blatner says. "So it was natural for us to break off and focus a whole show on this one topic."

Many presenters will be familiar to veteran Acrobat conference attendees: Ted Padova, Dov Isaacs, Sandee Cohen, Angie Okamoto, Lori DeFurio, and Leonard Rosenthol. They and other peers will cover topics diverse as forms creation, document review and collaboration, JavaScript tips and tricks, tuning up JDF data in print production PDFs, application of 3D graphics to PDF files, PDF for print workflows, building interactive PDFs, rights management, and getting the most out of Acrobat Connect.

Because attendees use PDF files for so many different applications, from print to forms to interactive presentations, Blatner says there's not one particular hot topic that jumps out as an underlying theme to this year's conference. In the spirit of offering many entry points into PDF use, show organizers tried to give equal footing to print and interactive, creative pro and enterprise/education application of PDF files and Acrobat use.

"The funny thing about PDF is that it's so wide-reaching that different people have very different hot-button issues," Blatner says. "That's one of the reasons we're focusing on Adobe Acrobat, perhaps even more than PDF itself. Our attendees need to make the most of both using Adobe Acrobat and creating PDF documents that will be largely viewed in Acrobat. The big hot button for these folks is: ' want my workflows to flow! Fast, reliably and with as high [a] quality as possible.'"

The Conference For Adobe Acrobat hits the same quadrant of the calendar and the same state—Florida—as Aquent's Acrobat & PDF Conference, which takes place in Orlando April 30-May 1 at Disney's Coronado Springs resort.

"We'd be happier if the timing were different," Blatner says. "But our Miami show has always been alongside the much larger Graphics of the Americas show."

That show used to take place at the beginning of February, but now straddles the end of February and beginning of March.