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Acrobat 7 Takes Center Stage at Spring AGI Show
By Don Fluckinger

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Annual PDF show features content for technology managers as well as for the IT people who implement their plans—and, as always, for end users in publishing and office settings.

Not only did Acrobat 7 get a makeover late last year, but so did the 1.6 PDF spec and many of the LiveCycle PDF server products. And, don't forget, many third-party software developers of plug-ins and standalone utilities and applications have either announced updates based on the new Adobe software or will soon. So lots will be happening at AGI's April 20-21 2005 Adobe & Acrobat PDF Conference this spring, whose program was announced late last month.

Chris Smith, head of AGI Training, says that prepress and multimedia publishing matters always draw strong interest at his shows. But this year, Smith has seen an expansion in interest up the corporate ladder: CIO types are figuring out which business processes can be committed to PDF via servers running software from the Adobe LiveCycle line or other systems driven by other vendors like ActivePDF or Appligent. And the IT people charged with implementing these changes are paying close attention to the PDF world too, as they consider how their businesses can benefit from PDF forms technology and as they wrangle with Section 508 accessibility issues and how to make their PDFs compliant with the regulation.

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"It's the first opportunity for PDF users, developers, and IT professionals to get an in-depth look at Acrobat 7 as well as the other technologies that surround the PDF format," says Smith, who says he changed the names of the show's content tracks to "user," "technical" and "management" so attendees can better figure out what's for them. "We try to group these sessions using tracks to help users understand what type of content is going to be covered... [but] attendees can move from one track to another while they're there."

Accordingly, the conference includes sessions that cover management and IT's specific concerns, such as PDF security and electronic signatures, LiveCycle implementation, paper-to-PDF conversion issues, and designing PDF forms workflows in general. Presenters will also show how early adopters are using PDF/A for archiving and PDF/E for engineering in real life, marking some of the first opportunities on the trade show circuit to see these developing standards in action—as opposed to the mostly theoretical discussions at past conferences.

Desktop Acrobat users—including those in the creative community charged with making PDFs for print and multimedia—haven't been left behind. Topics for discussion include what Smith calls the "significant and useful" new PDF preflight tools included in Acrobat 7, how JDF can enable workflow automation, and special issues involved with publishing architectural and engineering data as PDFs and how the new version addresses them. Nuts-and-bolts stuff for advanced users includes new wrinkles in Acrobat JavaScript and how to exploit them.

What in Acrobat 7 is most exciting for the end users who use it as a day-to-day office productivity application? Of all the features built into the program for the office setting, Smith says that he personally has found the new PDF Organizer tool has helped him the most, making the mass of PDFs scattered throughout his hard drive easier to manage. On the grander scale of business and enterprise, he feels that Adobe's bundling of LiveCycle Designer 7.0 free with Windows Acrobat will make a big impact.

For office users, he says, the review-and-commenting tools offered in Acrobat 7—where anyone with Acrobat 7 on his or her machine can initiate a review cycle in which Reader 7 users can participate—have the potential to be very popular. That is, if the powers that be at the IT manager and CIO levels promote the features and educate desktop users on how to use these tools.

"I think it's going to help, for example, business-client relationships, where a business needs to share a PDF with a customer that needs to be marked up and returned," Smith says. And, he says, he thinks that the new feature will not only hasten review cycles but also protect privacy, because currently many of these comment cycles might start out with an e-mailed PDF to a person who has Reader installed on his or her machine but end up as marked-up faxes or hardcopies when it becomes apparent that the person can't do a review using Reader.

While applications like Microsoft Word have features that can track edits, PDF is a better format for it, especially in regulated industries, he adds.

"It's a matter of control and integrity of the document," Smith says. "[I]f a source document has been created in an engineering document and you need to maintain control, and… the legal profession would be another [appropriate venue] … PDF allows the owner of the document to maintain integrity while receiving input via the new commenting and markup tools."


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